Enter Japan’s E-Commerce Market with Confidence

Start selling directly to Japanese consumers via Amazon, Rakuten, Yahoo, and your own local e-commerce site. We manage every step of the journey—from launch to long-term growth.

Explore Why Japan
HOW IT WORKS

Why Japan is a Must-Enter Market

Unlock a $160B market where quality, trust, and online shopping meet. Japan’s e-commerce scene rewards brands that get localization, compliance, and strategy right.

¥22 Trillion Market Opportunity

Japan’s ecommerce market exceeds ¥22 trillion (~$160B USD), with growing demand for premium international brands across food, fashion, and beauty.

84% of Shoppers Buy Mobile

Mobile commerce dominates Japan—over 84% of consumers shop via smartphone. Your storefront must be fast, local, and mobile-optimized.

Top 3 in Global Loyalty

Japan ranks among the world’s top 3 for customer loyalty. High-quality products backed by trust lead to repeat sales and long-term brand equity.

Nationwide Next-Day Fulfillment

Japan’s logistics system enables next-day delivery nationwide. Fast shipping and reliability are key to winning—and keeping—Japanese customers.

Japan is home to over 100 million tech-savvy consumers who trust quality and consistency. With 80%+ of shoppers buying online and a $160B e-commerce market, Japan offers massive opportunity—especially for brands offering food, beauty, fashion, and premium lifestyle goods. But success requires more than translation. It takes deep localization, full compliance, and cultural fluency.

Explore the Market

Why Japan is a Must-Enter Market for Global Brands

Japan is the world’s 4th largest e-commerce market, offering immense growth opportunities for international brands.

$200B+ Market Value

Japan’s e-commerce market exceeds $200 billion and is growing steadily, offering global brands unmatched access to high-volume, high-margin consumers.

2x Global Spending

Japanese shoppers spend nearly twice the global average online, prioritizing quality and safety—especially when buying international brands.

80% via Top 3 Platforms

Rakuten, Amazon Japan, and Yahoo Shopping drive over 80% of all e-commerce purchases, making them the backbone of any Japan entry strategy.

70% Brand Loyalists

70% of Japanese shoppers prefer brands they trust—especially international ones. Brand consistency, reliability, and reputation drive repeat sales.

Explore the Market

Launch Smart. Scale Fast.

We help global brands unlock Japan’s booming e-commerce market with strategic setup, visibility campaigns, and full-service support tailored to succeed.

Challenges We Solve

Selling in Japan isn’t just about listing products. Language barriers, consumer expectations, marketplace integration, and compliance make it complex. 68% of brands fail to localize effectively, losing key opportunities from the start.

Fact: Over 60% of cross-border e-commerce brands underperform in Japan due to poor localization and setup.

What We Deliver

We build your brand presence across Japan’s top platforms: Amazon Japan, Rakuten, and Yahoo Shopping—plus your own branded e-shop. You get a fully localized, optimized setup, fulfillment coordination, and digital marketing to drive sales.

Fact: Brands using localized product descriptions see a 45% higher conversion rate in Japan’s e-commerce space.

Why It Works

With deep knowledge of Japan’s platforms, local regulations, and consumer behavior, WeLink delivers results. An Italian coffee brand we supported secured sales through Rakuten, doubled Amazon sales in 8 months, and grew its LINE followers by 1,200+.

Fact: 3× faster entry-to-sales compared to going solo, thanks to our in-market team and tailored launch strategy.

Japan Ecommerce Platforms

Rakuten, Amazon Japan, and Yahoo Shopping drive the majority of online sales—each with unique setup, compliance, and localization needs.
Discover How

How We Help You Succeed

Our expert-led team helps you enter and grow in Japan’s complex e-commerce market—launching in 90 days, minimizing risk, and maximizing long-term sales success.

Faster Launch

Launch your e-commerce presence in Japan within 90 days with our structured setup and marketing activation strategy.

Local Advantage

Operate like a Japanese business with local support, warehousing, fulfillment, and customer service—all without forming a local entity.

One Team, All Covered

Get a full team handling setup, ads, logistics, and support—streamlining tasks that would otherwise require 4–5 separate agencies.

Proven Results

A leading Italian coffee brand saw a 300% ROI within 6 months after activation through our integrated strategy and Rakuten launch.

Entry Process

Your Japan Ecommerce Market Entry Process

Our 3-phase approach ensures a smooth, efficient entry into Japan’s online market—minimizing risks with expert compliance, logistics, and performance optimization.

STEP 1   |   Weeks 1–3

Compliance Setup & Market Readiness

We begin with compliance, market research, and regulatory preparation. This includes setting up your Importer of Record (IOR), barcode registration, and product localization to meet Japan’s import standards.

We also handle labeling, approvals, and product testing if needed. This stage ensures your brand is ready for marketplace onboarding and sets a strong foundation for selling in Japan.

Store Setup

STEP 2   |   Weeks 4–8

Store Launch & Marketplace Integration

We create and configure your accounts on Amazon Japan, Rakuten, and Yahoo Shopping. Simultaneously, we build your localized Japan brand shop tailored to customer expectations.

Listings are optimized for SEO, and we set up fulfillment via Amazon FBA, Rakuten Logistics, or 3PLs. Our setup ensures efficient operations and full integration with Japan’s top platforms.

Optimize Sales

STEP 3   |   Month 3 & Beyond

Marketing Activation & Growth Optimization

Once your stores are live, we activate ads across Amazon, Rakuten, and Google. Social media and influencer campaigns drive reach and engagement with Japanese audiences.

We support loyalty programs, handle customer service in Japanese, and provide performance tracking. Our focus is long-term brand growth and increased ecommerce sales.

View Offer

What’s Included in Our Offer

Three key elements to get started—setup services, a core package, and one of our marketing solutions—drive your brand’s success in Japan’s e-commerce market.

1. Setup Services (One-Time Fee)

Prepare for Launch

We create and configure your accounts on Amazon Japan, Rakuten, and Yahoo Shopping. Simultaneously, we build your localized Japan brand shop tailored to customer expectations.

Listings are optimized for SEO, and we set up fulfillment via Amazon FBA, Rakuten Logistics, or 3PLs. Our setup ensures efficient operations and full integration with Japan’s top platforms.

2. Core Package (Monthly Services)

Manage Your Storefront

We provide ongoing marketplace management, fulfillment coordination, and localized customer support. This includes live chat, emails, and post-purchase engagement in Japanese.

We ensure your product listings, pricing, and campaigns stay optimized. Our team also handles inventory strategy and monthly reporting to keep your operations streamlined.

3. Marketing Solutions (Required)

Drive Awareness & Sales

From Rakuten PPC and Amazon Japan ads to LINE and influencer campaigns, we plan and execute digital marketing tailored to Japan’s shopper behavior.

Packages are structured around traction goals and product type. Each plan ensures your brand gains visibility, engagement, and conversion on Japan’s leading platforms.

View Add-Ons

Premium Add-Ons
to Maximize Success

Boost your ecommerce growth with high-impact services designed to increase visibility, streamline operations, and drive sales in the Japanese market. These services can be added to any plan for enhanced performance.

Rakuten Premium

Expand reach with Rakuten’s Premium Seller features—unlock ad credits, boost store visibility, and increase conversions through advanced tools.

Brand Shop Setup

Take full control of your Japan brand store. We manage setup, checkout localization, and customer engagement across external platforms.

Japanese Landing Pages

Improve conversion with persuasive landing pages in Japanese—designed for local buyers with seasonal themes and engaging visuals.

Influencer Marketing

Collaborate with top Japanese influencers on LINE, Instagram & TikTok to drive product visibility, build trust, and increase sales.

Product Images

Showcase your brand with professional product photography including lifestyle, white-background, and optimized visuals for marketplaces.

Video Ads

Drive conversions with promotional videos for Amazon, Rakuten, and social platforms—crafted for product storytelling and engagement.

Tasting Events

Run tasting campaigns in Japan’s retail hotspots. Capture attention, gather feedback, and let customers experience your product firsthand.

Pop-Up Shops

Sell directly and build awareness by launching branded pop-up shops in busy Japanese department stores and commercial areas.

PR Campaigns

Build credibility through Japan-based PR—secure coverage, press releases, and mentions in trusted publications and trade media.

Retail Expansion

Secure deals with Japanese retailers and wholesalers. We handle outreach and negotiations for product placement in physical stores.

Warehousing (2㎡)

Safely store inventory in Japan-based warehouses with domestic shipping, climate control, and optimized fulfillment setup.

Regulatory & IOR

Ensure legal entry with our importer-of-record services—covering customs, product registration, and compliance approvals.

Have Questions?

Frequently Asked Questions

Learn more about the process, timelines, and what to expect when working with WeLink.

If you have further questions, feel free to contact us → with our team.

Ready to Sell in Japan?
Let’s Get Started!

Partner with us to launch and grow your e-commerce business on Japan’s
top platforms. From setup to marketing, we handle it all.

CONTACT US

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